White Paper | YouTube SEO Best Practices

While working at Textivia, I was tasked with creating a white paper that detailed the current best practices for improving YouTube SEO. This project involved extensive research into what drives current SEO trends as well as into existing and established techniques that have already proven to generate results on the platform. These techniques included methods for increasing view count and view duration through the creation of a highly curated channel, well designed thumbnails, detailed video descriptions, and more. The final product was offered to anyone interested in gaining a deeper insight into what it takes to increase their ranking on YouTube.